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Breaking down barriers to get Indigenous businesses online – National Observer

February 2nd 2024

From starting his own business to founding an Indigenous business accelerator with one of the largest e-commerce platforms on the planet, Kyle Brennan Shàwinipinesì has become the “go-to guy” for Indigenous entrepreneurs looking to grow their companies.

Meeting him, it’s clear to see why. He’s quick to speak about systemic barriers in business, the political environment in Ottawa and the intricacies of government in his First Nation. “Algonquin” is embroidered on his hat, a nod to his Anishinaabe heritage, and his jacket boldly sports the logo of SECTION 35, a streetwear brand founded by an entrepreneur from the Samson Cree Nation.

He’s the senior lead of Build Native with Shopify, the e-commerce platform’s initiative to work with Indigenous entrepreneurs across North America. Shopify is an Ottawa-based software company that helps small- and medium-sized businesses sell products online. Brennan Shàwinipinesì runs outreach events and seeks partnerships with big businesses to offer resources to grow businesses online.

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