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Connection, community, empowerment’: Giiwe Media links reconciliation, Indigenous tourism – CBC

Oct 30, 2023 6:00

Southwestern Manitoba entrepreneur wants to link with other Indigenous businesses

Aaron McKay is a man on a mission.

McKay, 32, an entrepreneur whose traditional Anishinaabemowin name Mashikaydun translates loosely to “the sounds of a storm that’s coming in the distance,” recently launched Giiwe Media to showcase “our home, our stories” in the Brandon area as a form of Indigenous tourism.

The idea is to boost reconciliation by sharing First Nation, Métis and Inuit stories while helping bring other Indigenous entrepreneurs into the local economy, The Rolling River First Nation member says.

“My successes are their successes,” McKay said, “my successes will be future generations’ successes. I do things not for myself. I do things to give back and I do things to plant seeds for the future.”

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