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December 21, 2023
NIPISSING FIRST NATION — Max-Wear owners Ed and Maxine Wesley recently highlighted their fabric art murals at the Anishinabek Nation office in Nipissing during their promotional tour to Timmins, Témiscaming, Quebec, Sault Ste. Marie, Orillia, and other locations.
“I told them I was promoting my wife’s art, they were very friendly so they let me set up for about 40 minutes,” says Ed, who does sales and marketing for Max-Wear and Wolf Tracks in Thunder Bay. “The staff had a good chance to look at them and took pictures. I left business cards, if they wanted to purchase they could just e-mail me, call me, or text me.”
Ed says he and Maxine, who are both Ginoogaming citizens, were doing an artist tour with the murals that she creates.
“Each design is different,” Ed says. “We do family themes, some of them are animal clans, and sometimes we do corporate orders with logos.”
Ed says they initially started up the Max-Wear business in the late 1980s with a line of wedding gowns, blankets, hoodies, and t-shirts before adding a line of polar fleece hoodies in the mid-1990s.
“[Maxine] started by doing wedding gowns and doing blankets,” Ed says. “And then it evolved into making polar fleece hoodies. My daughter had gone to college in London, Ontario, and I asked her what’s the fashion trend there and she said they’re selling a lot of polar fleece hoodies. So we decided we were going to start our own polar fleece designs and that’s where it started.”