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Great Bear Carbon Credit Corporation
Request for Proposal:
Sales & Marketing Strategy and Implementation
RFP: Sales & Marketing
Proposal Due By: September Strategy and Implementation 15, 2021
Company: Great Bear Carbon Credit Corporation
Great Bear Carbon Credit Corporation seeks to retain the services of a qualified consulting firm or agency to develop and implement a sales and marketing strategic plan focused on raising awareness of the organization’s carbon credit supply with the goal of increasing sales. This project also includes implementation elements such as creation of logo and brand identity, online, social media and digital advertising content recommendations, and a full sales kit that can be used for digital and in-person sales efforts.
This project has two main components: (1) sales and marketing strategic plan focusing on large corporations, NGOs, and government agencies; and (2) sales and marketing implementation deliverables including brand identity and sales tool kit.
The Great Bear Carbon Credit Corporation (GBCCC) was established to manage the carbon offsets resulting from changes in forest management through land use objectives negotiated by the member Nations of Coastal First Nations and the Province of British Columbia. Those changes allow for the creation of carbon offsets by protecting forests in the territories of the member Nations. The resulting carbon credits, marketed as Great Bear Carbon Credits, are managed and marketed by the GBCCC.
Great Bear Carbon Credits are purchased by companies wanting to reduce their carbon footprint. GBCCC has entered major sales agreements with the provincial and federal government as well as successfully completed sales with numerous companies.
The first sale of carbon credits occurred in 2012, with a large multi-year agreement established with the BC Government in 2015. GBCCC would like to expand its sales and marketing efforts and diversify customers to strengthen the long-term sustainability of the organization and ensure the full sale of all carbon credits available each year.
Scope of Work:
The sales and marketing strategic plan will include the following components:
The sales and marketing implementation activities in scope for this project include:
Based on the above scope, the deliverables include:
Evaluation Metrics and Criteria:
Indigenous and/or Indigenous-led organizations are strongly encouraged to apply to this RFP.
Please submit a proposal outlining your firm or agency’s experience, relevant team members, proposed deliverables, approach, fee, and timeline to [email protected]
Project Due By: TBD in consultation with successful proposal applicant; time is a consideration in this proposal
Budget: Maximum budget $50,000 CND
Contact: David Oxley
Email: [email protected]
Phone #: 604 612 7087