MONTREAL – Upstart Ice Wireless is spending more than $12 million in Canada’s North this year to compete against major players Bell and Telus for smartphone and tablet customers.
Ice Wireless announced Friday that it is in the process of upgrading its network in Yukon, the Northwest Territories and Nunavut, replacing old technology that supported just talk-and-text service on cellphones with a faster, more advanced network to meet modern consumer demand.
Ice Wireless also wants to bring prices in line with what consumers in the rest of Canada pay for their monthly voice and data plans as well as provide niche services, chief executive Samer Bishay said in an interview in advance of the announcement.
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