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Indigenous Tourism Showcase at the Embassy of Canada in Germany

Press Release

November 14, 2023

The Indigenous Tourism Association of Canada (ITAC), in partnership with Destination Canada and the Embassy of Canada in Germany, in Berlin, illuminated a spotlight on Indigenous cultures, traditions, and stories in Berlin, Germany. The largest Indigenous delegation hosted at a Canadian Embassy in Europe ever November 8, 2023, was designed to bring a taste of  Indigenous tourism to Germany, providing a one-of-a-kind opportunity to immerse in authentic, unforgettable, and enriching experiences offered by Indigenous tourism operators from Canada. Beyond its immersive experiences, the event aimed to heighten awareness and foster a deeper appreciation of Indigenous tourism.

Diplomatic Representatives and Media Representation

The showcase’s impact extended far and wide; a warm Meet and Greet and a gracious welcome was extended by Evelyne Coulombe, the Deputy Head of Mission at the Embassy of Canada in Germany, and the showcase drew participation from 50 German tour operators and 30 German media representatives. This representation marks the burgeoning interest and growing recognition of Indigenous tourism in Canada, solidifying its position on the global tourism stage.

Indigenous Culture Comes to Berlin

The evening’s culinary journey was crafted by the esteemed Chef Joseph Shawana, presenting a tempting array of Indigenous-inspired dishes:

For starters:

– Smoked Duck Breast with Cherry Gastrique

– Wild Mushroom and Sunchoke Wild Rice Arancini

– Perch Fishcakes with Wild Ramp Aioli

Entrees included:

– Minomin (Wild rice in Ojibway)

– Smoked Quail with Candied Plums and Dandelion Greens

For dessert:

– Candied Maple and Puffed Wild Rice Granola

– Baked Saskatoon Berry Bannock Topped with Mexican Vanilla Cream

Celebrating Authentic Indigenous Experiences:

Emcee Cohen Bradley ran the showcase, which presented a rich tapestry of entertainment; cultural performance by the Kehewin Native Dance Theatre, and evocative storytelling by Chyanne Trenholm of Homalco Wildlife and Cultural Tours who is from Campbell River, BC, as well as Luke Wassegijig of Wikwemikong Tourism in Ontario. Inuit throat singers Sandy  Emudluk and Janice Parsons from Kuujjuaq in Nunavik, QC, captured the audience with enchanting vocals. The talented carver Tlehpik Hjalmer Wenstob of Cedar House Gallery showcased his extraordinary artistic skills; He shared a song and demonstrated his artistic talent through a carving demonstration during the event. All took centre stage.

The event welcomed two other outstanding Indigenous tourism experiences and members of their teams:

These representatives offered a glimpse into their unique offerings, showcasing the diversity and richness of Indigenous tourism in Canada.

Gratitude for Partners and Sponsors

The success of ITAC’s Indigenous Showcase Event would not have been possible without the dedicated support of key partners and sponsors. A heartfelt thank you goes out to:

Their commitment to reconciliation and growth in the Indigenous tourism sector shines brightly through their sponsorship.

Acknowledging Collaboration:

The Indigenous Tourism Team Canada played a pivotal role in bringing a taste of Indigenous tourism to Germany. The event would not have been possible without their continued collaboration and dedication, which includes:

Honouring ITAC’s Provincial and Territorial Partners:

The event also provided a platform for leaders of the association’s Indigenous Provincial and Territorial Partners to share an introduction to their association.

  • Dana Schoahs from Indigenous Tourism BC
  • Shae Bird from Indigenous Tourism Alberta
  • Annie Charles from Indigenous Destinations Saskatchewan
  • Holly Courchene from Indigenous Tourism Manitoba

The Indigenous Showcase Event was a resounding success, symbolizing a harmonious blend of cultures and traditions. It celebrated the rich, authentic Indigenous experiences Canada offers and took a significant step toward fostering a deeper understanding and appreciation between cultures worldwide. As we look to the future, ITAC’s vision of Canada becoming a global leader in Indigenous tourism seems closer than ever. These events are crucial in increasing interest in Indigenous tourism among critical stakeholders.


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