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September 27, 2023
The Indigenous Tourism Association of Canada (ITAC) and Destination Canada secured a $100,000 USD investment from Expedia Group to help boost Indigenous tourism across Canada.
The investment marks a major milestone in advancing Indigenous in the country and supporting Truth and Reconciliation Commission Call to Action #92, which is calling upon the corporate sector in Canada to adopt the UN Declaration on the Rights of Indigenous Peoples as a reconciliation framework, and to apply its principles, norms and standards to corporate policy and operational activities involving Indigenous peoples and their lands and resources.
“Thanks to Destination Canada and Expedia Group’s ongoing work and commitment to Indigenous Tourism, we are heading towards our shared-vision to make Canada the world leader in Indigenous tourism experiences,” said Keith Henry, president and CEO of the Indigenous Tourism Association of Canada. “By investing in Indigenous tourism businesses and communities across Canada, we’re able to move towards reconciliation together.”
Expedia Group’s contribution is major boost into ITAC’s newly established Indigenous Tourism Destination Fund (ITDF).
Launched Sept. 7, ITDF offers a unique opportunity for travellers, Indigenous businesses and non-Indigenous companies to actively participate in and support Indigenous tourism development.