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Sep 18, 2013
Kobo has engaged in a new initiative that will see close to 3,500 Touch e-Readers distributed to Native youth in Canada. The company is also contributing close to $100,000 to to develop a program in conjunction with Free The Children to help improve literacy.
Kobo and Free The Children are committed to empowering youth across Canada to develop their imaginations throughout the year-long partnership. A cross-country speaking tour begins October 1st, where this initiative will be brought to various Aboriginal schools and community centers across Ontario, Manitoba, Saskatchewan, and British Columbia. Additionally, the partnership includes work with Frontier College, a nation-wide, volunteer-based, literacy organization, to provide resources to existing Aboriginal literacy programs.
Each Kobo Touch will be pre-loaded with books by Aboriginal authors, such as Lightning Rider by Jacqueline Guest, Catching Spring by Sylvia Olsen, and Him Standing by Richard Wagamese. This should build some immediate synergy and get the kids reading books right away.