Ministerial Statement: Minister Crocker Recognizes National Tourism Week

Press Release

April 10, 2025

Speaker, this week we celebrate the annual National Tourism Week, recognizing the significant role tourism plays in Newfoundland and Labrador. With the theme Canada: Powered by Tourism, this week highlights how vital the industry truly is.

Tourism is a key economic driver, contributing over $1.4 billion to our economy, providing employment for thousands of people and creating significant benefits for our communities. Nationally, tourism creates one in 10 jobs, infusing the Canadian economy with more than $100 billion in expenditure.

Tourism operators play a crucial role in sharing our unique story, culture and heritage, not just with international visitors but also with Canadian travellers. Their efforts enhance local experiences and support cultural and recreational assets, enriching both the visitor experience and the quality of life for residents.

Thank you to Hospitality Newfoundland and Labrador, Destination Management Organizations, the Newfoundland and Labrador Indigenous Tourism Association and the Newfoundland and Labrador Outfitters Association for their dedication to promoting and supporting tourism throughout the province.

To continue our support of this vital industry, Budget 2025 includes $15 million for tourism marketing and air access, which includes $2 million to support Vision 2026.

Speaker, let us continue to prioritize and support tourism and travel, ensuring that Newfoundland and Labrador remains a top bucket-list destination for both Canadian and international visitors.

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