New survey finds Indigenous tourism on the rise in Canada – Travel Press

November 14, 2024

The Indigenous Tourism Association of Canada (ITAC) is anticipating both growth and new opportunities in 2025 following the release of a new, national survey that found that two-thirds (66%) of Canadian travellers are interested in including Indigenous tourism in their future travel.

Developed with Insignia Research Inc., the survey was designed to better understand Canadian travellers’ awareness, engagement and support for Indigenous tourism offerings in Canada.

According to the survey, one-third (32%) of Canadian travellers are already planning trips that incorporate Indigenous tourism, and 68% of travellers are positively inclined to participate in Indigenous tourism experiences.