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Niagara-on-the-Lake draft tourism strategy recommends creating tourism director post – Niagara Falls Review

January 31, 2024

Niagara-on-the-Lake’s draft tourism strategy recommends hiring an economic development and tourism director as part of 68 action items that could cost more than $550,000 in the first year.

Rebecca Godfrey, senior vice-president of CBRE Tourism Consulting, said during a Monday committee meeting of town council that a cost estimate to implement 12 immediate action items ranges from $458,000 to $551,000 in the first year. The consulting firm has been working on the strategy since it won its contract last year.

“This is a very robust plan,” said Godfrey. “Championing the strategy will be the next best step.”

The idea is that Niagara-on-the-Lake’s recently implemented municipal accommodation tax will help pay for some or all of the new tourism director’s position in the first and second year of implementation.

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