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Nunatsiavut Government launches campaign to fight false Indigenous claims

Press Release

March 21, 2024

OTTAWA — The Nunatsiavut Government (NG) has launched a public awareness campaign to educate the public, the Government of Newfoundland and Labrador, and Government of Canada, about false Indigenous claims from the NunatuKavut Community Council (NCC).

Representatives from the NG are in Ottawa this week to support the Innu Nation in its challenge to a Memorandum of Understanding between the federal government and the NCC. The agreement serves as another example of the threat posed by non-Indigenous groups who seek to adopt Indigenous identities for themselves.

The “Our Beautiful Land” campaign includes a powerful series of videos with Inuit and visuals of life from

Nunatsiavut, which media can download at the following links:

  • Video with subtitles
  • Video without subtitles

Additional components of the campaign will roll out over the coming weeks, and will unite Inuit voices and experiences against the threats of these false claims.

The NG has the full support of national Indigenous representative organizations, including Inuit Tapiriit Kanatami and the Assembly of First Nations.


About‌ NG

The Nunatsiavut Government is the self-governing body representing approximately 7,000 Labrador Inuit. It was established on December 1, 2005 following the ratification of the Labrador Inuit Land Claims Agreement. Labrador Inuit are one of the original inhabitants of northern Labrador and have lived in this region since time immemorial. Nunatsiavut encompasses the five Labrador Inuit Communities of Nain, Hopedale, Postville, Makkovik and Rigolet.

Media Contact:
Bert Pomeroy
Director of Communications,
Nunatsiavut Government


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