PotashCorp Support Brings We Day to Saskatchewan on November 6

OCT 10 2013

Saskatoon, Saskatchewan – Potash Corporation of Saskatchewan Inc. (PotashCorp) is the regional title sponsor of We Day Saskatchewan (an initiative of international charity and educational partner Free The Children) and is bringing the event back to Saskatoon’s Credit Union Centre on November 6, 2013.

We Day is a stadium-sized youth empowerment event where entertainers and speakers engage young people to be agents of local and global change. Headlining the Saskatchewan event will be NBA legend Magic Johnson, human rights advocate Martin Luther King III, Juno and MMVA award-winning recording artist Shawn Desman and the chart-topping pop-rock band Neverest.

“We are thrilled to be partnering with Free The Children to bring We Day back to Saskatchewan. The combination of entertainers, speakers and Free The Children co-founders Craig and Marc Kielburger really inspires young people to make social change in their communities. We love the fact that youth earn their tickets to We Day through acts of local and international service,” said Rhonda Speiss, PotashCorp’s Manager, Corporate Philanthropy.

PotashCorp is the founding partner of the Agriculture and Food Security pillar of Free The Children’s established Adopt a Village development model across all eight countries where the charity operates. PotashCorp also directly supports six communities (two in Kenya, two in India and two in China) on agriculture initiatives. In addition, the upcoming We Day Saskatchewan will have an agriculture and food security theme.

We Day Saskatchewan will entertain and inspire up to 15,000 students and educators from more than 300 schools across the province. Giveaways will include one PotashCorp-sponsored Me to We volunteer trip to India in August 2014 and a souvenir backpack for all attendees.

“We Day Saskatchewan was the best day of our lives! The best part of We Day was that we were able to look all around the Credit Union Centre and feel the positive energy. Each of us felt connected to the others who were there because we were all there for the same reason. We are all positive young people who believe that we can make a difference in the world!” said educator Carla Dolman on behalf of her 7/8 class at Craik School in Craik, Saskatchewan.

The line-up of performers and speakers all share a common belief in the power of youth to make a difference locally and globally. The line-up, with more to be revealed, includes:

• Magic Johnson – NBA legend, two-time hall of famer and philanthropist
• Martin Luther King III – Human rights advocate and eldest son of the late Dr. Martin Luther King, Jr.
• Shawn Desman – Platinum-selling, JUNO and MMVA award-winning recording artist
• Tyler Shaw – Certified gold selling artist and Free The Children ambassador
• Neverest – Chart-topping, MMVA nominated Canadian pop-rock band
• Kay – Canadian singer-songwriter
• National Chief Shawn A-in-chut Atleo – National Chief of the Assembly of First Nations
• Donisha Prendergast –  Filmmaker, actress, dancer, poet and Bob and Rita Marley’s granddaughter
• Jillian Martin – Miss Teen Canada-World 2013
• Kenyan Boys Choir – Traditional African male choir, who sang at the 2009 inauguration of President Obama
• Craig and Marc Kielburger– International activists and co-founders of Free The Children
• Spencer West – Me to We inspirational speaker, Free The Children ambassador, author and double amputee who climbed Mt. Kilimanjaro on his hands and in his wheelchair in June 2012
• Molly Burke – Visually impaired Me to We motivational speaker who speaks out against bullying and the power of hope
• Chris Tse – Me to We inspirational speaker, national spoken word champion and humanitarian
• Hannah Alper and Vishal Vijay – Youth speakers

As the world’s largest crop nutrient company, PotashCorp plays an integral role in global food production. The company produces the three essential nutrients required to help farmers grow healthier, more abundant crops. With global population rising and diets improving in developing countries, crop nutrients such as potash, phosphates and nitrogen offer a responsible and practical solution to help produce the food we need, from the land we have.

For further information please contact: