Rachel Cousins, Dee Dee Austin and Neon Dreams to perform as part of Dairy Farmers of Canada ECMA Fan Fest on George Street in St. John’s, May 11

Press Release

April 11, 2025

(St. John’s, NL) – The East Coast Music Association (ECMA), in proud partnership with Dairy Farmers of Newfoundland and Labrador, New Brunswick, PEI and Nova Scotia, is thrilled to announce that artists Rachel Cousins, Dee Dee Austin and Neon Dreams will perform at this year’s Dairy Farmers of Canada ECMA Fan Fest happening on George Street, Downtown St. John’s on Sunday, May 11 from 1 p.m. to 4 p.m.

This free outdoor family friendly show will feature diverse and powerful live performances, artist meet-and-greet opportunities, free snacks and beverages featuring 100% Canadian quality milk, and fun activities in the heart of the city. ECMA Fan Fest is a chance for music fans of all-ages to experience East Coast music in an accessible and welcoming environment.

Rachel Cousins is a rising pop powerhouse from Newfoundland and Labrador. Known for her soulful vocals and dynamic stage presence, she’s earned praise across the region for her emotional songwriting and genre-blending sound.

For more information on Rachel Cousins, visit: rachelcousinsmusic.com

Dee Dee Austin, an award-winning Mi’kmaq artist from Nova Scotia, continues to captivate audiences with her powerful voice and deeply personal lyrics. At just 17, she’s already collected numerous accolades, including Music Nova Scotia’s Indigenous Artist of the Year and New Artist Recording of the Year. She most recently received Howie Mandel’s Golden Buzzer on Citytv’s “Canada’s Got Talent.’

For more information on Dee Dee Austin, visit: deedeeaustin.com

Returning to Fan Fest, Neon Dreams bring their signature high-energy blend of pop, rock, EDM, and reggae back to the stage. The Nova Scotia duo, winners of a JUNO Award and multiple ECMA nominations, have built a massive fanbase with their heartfelt songwriting and infectious live performances.

For more information on Neon Dreams, visit: neondreams.ca

For more information on Dairy Farmers of Canada ECMA Fan Fest, visit: ECMA.com

To volunteer at ECMA 2025, apply here: ECMA.com

For more information on the 2025 East Coast Music Awards, Festival, and Conference, taking place May 7-11, visit: ECMA.com.

ECMA would like to acknowledge the generous support of its sponsors and funding partners, including the Government of Newfoundland & Labrador, the City of St. John’s, Atlantic Canada Opportunities Agency (ACOA), FACTOR, MUSICACTION, TD, Rogers, Stingray, and the Government of Canada through the Department of Canadian Heritage (Canada Music Fund) of Canada’s private radio broadcasters.

About ECMA
The East Coast Music Association (ECMA) is a regional collaboration of people in the music industry of Atlantic Canada that fosters, develops, and celebrates East Coast music and its artists locally, regionally, nationally, and internationally. The ECMA annually produces the ECMAs, one of the top music industry events in Canada, which includes an Award Show, a Festival, an Industry Conference, and the Accelerator Program. For more information, visit: ECMA.com

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