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The logo was ultimately something of a collaborative effort with the Elks working with the artist on some basic ideas.
YORKTON – Recently the Edmonton Elks became the latest CFL team to add an Indigenous logo, as the Club unveiled its new look.
The logo was created by Conrad Plews, who is a Metis artist of Cree background.
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“They (the Elks) actually reached out to me and commissioned me to do it,” the Edmonton-based artist told Yorkton This Week. “It worked out pretty nicely.”
Culturally the artist sees the effort by the Elks as an important one.
“I thinks it speaks of inclusivity and recognition,” he said. “As indigenous people, we are trying to tell our own story as well as be apart of the larger world. This allows us to do both. I want everyone to enjoy the new logo and have appreciation of the cultures that inspired it.”