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No matter whether you are an entrepreneur having just decided to start your own company or a newly hired representative for an overseas company with the objective to start and grow their business in this country: image matters.
Because image matters, companies should choose the location of their office very carefully. The location of your office conveys an image of your company, and creates a first impression as soon as you say ‘hello’ and hand over your business card. And it does make a difference if your office location on your business card is a residential address or a known office block in a prestigious location.
The only problem for a start-up is that they have very limited funds, and no money to waste on overhead. And while a prestigious business address is important for the image of your company, the cost of renting physical space can in most places not be justified for a start-up. Working from home is (mostly) free, and meeting clients can be done in a coffee shop.
That is exactly where a virtual office comes in. A virtual office provider allows you to use their office address for your company, which in turn allows you to put a nice office address on your business card without having to physically rent the space. Usually a virtual office has three components, and depending on your requirements your may need all three:
In summary, a virtual office creates an impression of a real office to your prospective clients and business partners without having to invest in renting physical office space. And because virtual offices are almost always situated in Grade A buildings, you create a significantly better impact in your first meeting as compared to having a business address in a residential location, and your hand-phone number as the only way to call you. First impressions matter – and you won\’t get a second chance to make a first impression
About the Author
Harald Weinbrecht is a serial entrepreneur who made Malaysia his home 15 years ago. His first venture was ISS Consulting, a regional SAP consulting firm he co-founded in 1997 that went public on MESDAQ 10 years later. He is the co-founder and CEO of Incube8 , which provides virtual office kuala lumpur and serviced office kuala lumpur solutions together with a range of incubation services for entrepreneurs and growing companies. He is also actively involved in education and energy saving cmpanies, and is an advisor / mentor / coach for a number of start-ups in various industries. Harald is a 3-times Ironman finisher with a personal best of 12h15m, and runs a 3:45 marathon, when he\’s not busy helping other entrepreneurs. He blogs at http://www.haraldweinbrecht.wordpress.com, and can be contacted at harald.weinbrecht [at] incube-8.com.