CTV Reveals First 10 Aspiring Artists Selected to Appear on CTV’s New Original Music Series and International TV Format, THE LAUNCH

Press Release

– Starting today, CTV announces the first 10 of 30 artists selected to participate in the new six-part hour-long series, to be unveiled over three days –
– Aspiring artists featured on THE LAUNCH represent diverse musical genres, styles, and unique hybrid sounds including Blues, Pop, Rock, Jazz, Alternative, Folk, R&B, Soul, Hip-Hop, Reggae, Broadway, and more –
– @CTV_PR delivers a first glimpse at the initial 10 artists announced via its first of three #MeetTheArtists videos to be rolled out this week on Instagram and Twitter –
– For more on each of the 10 artists announced today, visit CTV.ca/TheLaunch –
– Each episode of THE LAUNCH takes viewers on an authentic, behind-the-scenes look at what it takes to break a new artist and launch a new original song to the world –– – The inaugural edition of THE LAUNCH premieres on CTV in mid-season –

TORONTO (November 7, 2017) – With production now wrapped on the inaugural season of THE LAUNCH, CTV today unveiled the first 10 artists selected to participate in the all-new, six-part musical series slated to premiere in mid-season. Today’s announcement represents the first 10 of 30 artists to be revealed over the next three days, introducing Canadians from across the country to THE LAUNCH’s astonishing array of aspiring artists.

Hand-picked from among more than 10,000 emerging performers, the artists were selected to be on THE LAUNCH following an international casting call and completion of an extensive A&R and review process. Vying for the chance of a lifetime – the opportunity to record and perform a new original song written by a world famous songwriter/producer and mentored by a panel of internationally renowned music industry legends – the selected artists face the life-changing prospect of being catapulted from discovery to stardom in just 48 hours.

Representing wildly diverse musical tastes, styles, and genres running the gamut from Blues to Broadway, Pop to Soul, R&B to Reggae, Hip Hop, Alternative, Rock, Folk, Jazz – and more, THE LAUNCH’s emerging artists illustrate a vast array of styles and hybrids of genres both vocally and instrumentally, indicative of the platinum standard of talent taking part in the series’ inaugural season.

“The driving force behind THE LAUNCH is disruption at every level – in reinventing the music television genre, in launching new artists, and in creating music’s next big songs,” said Scott Borchetta, President and CEO of Big Machine Label Group. “We can’t wait for audiences across the country to meet these artists and be blown away by their talent, just as our superstar mentors were week after week. We are proud to pioneer this new and unique television and music industry footprint.”

Supporting today’s announcement across @CTV_PR social platforms is a companion #MeetTheArtists video – a compilation introducing Canadians to today’s wave of 10 announced artists on THE LAUNCH, available on Instagram and Twitter. Click here to view the first of three companion videos.

**Media Note** – Download artwork and access full bios for THE LAUNCH artists at BellMediaPR.ca

More information about the first 10 announced artists featured in THE LAUNCH can be found below. Full bios and photos showcasing all of the artists are available on CTV.ca’s dedicated artist pages (available via links).

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