Saugeen Beach and Sauble Beach are both rebranding. No, they’re not the same thing – CBC

Apr 15, 2026

New Saugeen Beach sign expected to go up in fall 2026

More than nine months after members of Chippewas of Saugeen First Nation quietly changed the well-known “Sauble Beach” sign to read “Saugeen Beach,” more permanent changes are coming to the lakeshore community.

Saugeen First Nation recently wrapped up a contest to select a brand new design for the sign, which stands at the the end of Main Street where the pavement meets the sand.

It comes after a years-long battle to confirm the band’s ownership of a disputed piece of beachfront.

Read More: https://www.cbc.ca/news/canada/london/saugeen-sauble-beach-sign-rebranding-9.7163754