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All Eyes on Canada: International Media Convene in Jasper as The Country’s Reputation Soars to All Time High

Press Release Canada’s Largest Global Tourism Media Event will shine a spotlight on Canada from September 15 – 18 Jasper, Alberta – Destination Canada, in partnership with Travel Alberta and Tourism…

Discover Charlottetown Becomes First Official DMO Partner of ITAC’s Indigenous Tourism Destination Fund

Press Release August 19, 2025 (Mi’kmaq Territory – Charlottetown, Epekwitk, PEI)  – The Indigenous Tourism Association of Canada (ITAC) is proud to announce that Discover Charlottetown has become the first…

Destination BC Tourism Marketing Committee: Call for Applications 2026-2028 Term

Press Release August 18, 2025 Vancouver—Destination BC is seeking six representatives for its Tourism Marketing Committee (TMC). Beginning January 1, 2026, the TMC requires representatives from the following tourism regions*:…

Relax, recharge, renew, Alberta’s way

Press Release Aug 13, 2025 Alberta is on the fast track to becoming Canada’s leading wellness tourism hub. From full-service spas nestled in the Rockies, to immersive nature retreats that…

Strengthening Global Indigenous Tourism: ITAC Hosted New Zealand’s Minister for Māori Development

Press Release August 12, 2025 Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səlilwətaɬ (Tsleil-Waututh), Vancouver, BC – The Indigenous Tourism Association of Canada (ITAC) proudly welcomed a delegation from New Zealand, including…

New immersive tourism offering from the Nation Micmac de Gespeg at Forillon National Park

Press Release From: Parks Canada Inauguration of Um’tgi Wapg – Land of the Dawn August 8, 2025 Today, the Nation Micmac de Gespeg and Parks Canada are proud to inaugurate…

OTF invests more than $28M into 300 Capital grant projects

Press Release August 7, 2025 The Ontario Trillium Foundation (OTF) is investing over $28 million in 300 community-based projects through its Capital grant stream. These grants will help nonprofits, Indigenous…

Media invitation – Inauguration of a new immersive Indigenous experience in the region

Press Release GASPÉ, QC, Aug. 7, 2025 – The Micmac Nation of Gespeg is proud to inaugurate Um’tgi Wapg – Land of the Dawn, a new immersive tourism offering on…

North American Tourism at a Crossroads…

Press Release August 6, 2025 The Beyond Borders Tourism Coalition, a unified alliance of US and Canadian tourism, trade, and association stakeholders, calls for urgent policy clarity and coordinated action…

ITAC Releases 2025-26 Operational Plan to Guide Indigenous Tourism Growth

Press Release Mississaugas of the Credit, Anishnabeg, Chippewa, Haudenosaunee, and Wendat Territory (Toronto, ON) – July 15, 2025 – The Indigenous Tourism Association of Canada (ITAC) has released its 2025–26…

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