Officials with the Indigenous Sport Council of Alberta (ISCA) got a bit more than what they bargained for.
ISCA officials have been seeking some high-profile individuals lately in an effort to boost the awareness of their organization.
For starters, the governing body for Indigenous sports in Alberta, named Edmonton Oilers’ defenceman Ethan Bear as its ambassador for a fitness challenge it is currently running.
Brigette Lacquette, the first First Nations individual to play for the Canadian women’s hockey squad at the Winter Olympics, was appointed as the ambassador for ISCA’s family challenge, another event launched to promote physical activity during the pandemic.
ISCA also contacted Ashley Callingbull, a member of the Enoch Cree Nation, who in 2015 became the first Indigenous woman to win the Mrs. Universe title, to determine if she could also have some sort of role with the organization.