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New Inuit anti-violence campaign targets bystanders – Nunatsiaq News

July 20, 2015

“Many still think family violence is a private matter”

So you come to work one Monday morning and your colleague, who sits next to you, has a black eye she’s tried to conceal with makeup.

You’ve seen it before — the cuts and bruises, the listless behaviour and tearfulness. You suspect her partner is violent and dangerous. You want to help. What do you do?

A new violence awareness and prevention campaign just launched by Pauktuutit Inuit Women of Canada is aiming its sights at you: the bystander.

With the tagline “Believe Ask Connect.” Pauktuutit is encouraging friends, co-workers, family members and other acquaintances to get involved when they witness or suspect violence.

“We can all help end violence in our homes and communities. We want to encourage and support people to help others. Together we can make changes by listening and talking,” said Rebecca Kudloo, Pauktuutit president, in an email to Nunatsiaq News.

The campaign hopes to encourage people to first “believe” someone’s story, when they disclose it, to “ask” them how they want to deal with it, and then to “connect” them with supports and services in the community.

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