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Scotiabank and Canadian Foundation for Economic Education Proudly Announce New Partnership

New Video Series Promotes Entrepreneurship and Financial Education in Schools Across Canada

TORONTO, ON – November 19, 2013 – Scotiabank today announced a new partnership with the Canadian Foundation for Economic Education (CFEE) that will help support entrepreneurship, enterprise, and financial education for youth across Canada, including Aboriginal students, from coast to coast.

To celebrate Financial Literacy Month, Scotiabank and CFEE offer a sneak peek at “The New Spirit of Adventure” video program that will be formally launched in 2014. The program will support entrepreneurship, enterprise and financial education programs in Canadian schools and help students build confidence and competence in perceiving opportunity, taking initiative and managing resources — including money. Canadians are invited to view previews of the video series at

“Scotiabank has been a long-time supporter of the Canadian Foundation for Economic Education, and we’re so proud to announce this new partnership that will focus on building enterprising skills and financial literacy among Canada’s youth,” says Kaz Flinn, Scotiabank’s Vice President of Corporate Social Responsibility. “We share in the CFEE’s belief that Canadians wanting to develop their knowledge and confidence in financial matters should have access to engaging and effective resources.”

The new video series, sponsored by Scotiabank and produced by the CFEE, is a follow-up to the original successful video series “Entrepreneurship for Canadians: The Spirit of Adventure”, and will be available at no cost to high schools, community colleges and universities, including Aboriginal schools across Canada. The series will feature interviews with Canadian entrepreneurs — such as Guy Laliberte of Cirque du Soleil, Ron Joyce of Tim Horton’s, David Chilton – The Wealthy Barber, and many others from across Canada — who share insights on topics such as how to manage resources for success, budget, manage money and cashflow, and the importance of strengthening one’s financial knowledge and skills. Students will gain insights from those who have real world experience in managing money and making important money decisions.

“Education is most effective when it is engaging, relates to real world experiences and the interests of young people, is entertaining, captures passion, and inspires — and this new series will do all of these for youth and adults,” said Gary Rabbior, President of CFEE. “We expect thousands of teachers will use this new series with tens of thousands of students — giving our youth a real boost in becoming more enterprising, financially capable and ultimately becoming Canada’s entrepreneurs of the future.”

About CFEE

CFEE is a federally chartered, non-profit, non-partisan organization, founded in 1974, that works to improve economic and financial literacy and enterprising capability. CFEE works collaboratively with ministries and departments of education along with school boards, schools, educators, and teacher associations. CFEE also engages in activities to support and assist newcomers and past immigrants to Canada, and the general public including print resources, videos, workshops, and online resources. Overall, CFEE aspires to help Canadians of all ages be better prepared to undertake their economic roles, responsibilities, and decisions with confidence and competence.

About Scotiabank

Scotiabank is committed to supporting the communities in which we live and work, both in Canada and abroad, through our global philanthropic program, Bright Future. Recognized as a leader internationally and among Canadian corporations for our charitable donations and philanthropic activities, Scotiabank has provided on average approximately $47 million annually to community causes around the world over each of the last five years. Visit us at


Media inquiries:
Nadine Jahangir
Scotiabank Media Communications

Joseph Clark
(416) 968-2236
Cell (416) 893-8772

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