Standing in Together to End Gender Violence on Moose Hide Campaign Day

Press Release

May 13, 2026

This May 14th, TNDC is marking Moose Hide Campaign Day, which calls on Canadians to join together in ceremony and solidarity to end violence towards women, children and those along the gender continuum. Violence affects too many mothers, sisters, wives, daughters and friends.

The Moose Hide Campaign is raising awareness to spark conversations and take a stand to end the violence. Moose hide pins, at the heart of this initiative, shine a light on this devastating social issue impacting all Canadians. In many Indigenous cultures, moose hide is considered medicine; the pins are like a medicine for a social ailment in our society.

ABOUT THE MOOSE HIDE CAMPAIGN

The Moose Hide Campaign recognizes that all forms of violence are unacceptable, regardless of gender, with a disproportionate number of women as victims, and the importance of engaging men and boys in addressing this issue. “Shame and blame” isn’t the answer; education and advocacy is.

SHARE IT, WEAR IT, DISCUSS IT

In solidarity of this important initiative, the TNDC team is wearing moose hide pins and having conversations. The pin represents a personal commitment to respect, safety, and ending violence against women and children, grounded in Indigenous values and responsibility. This commitment extends beyond one day and reflects how we care for our communities.

ALARMING STATISTICS

• Over 60,000 assaults against women happen in British Columbia every year.
• One in two women in Canada have experienced physical or sexual violence since the age of 16
• Indigenous women are killed at six times the rate of non-Indigenous women
• Spousal violence of Indigenous women is three times higher than non-Indigenous women
• A woman or girl is murdered every two and a half days in Canada

THE HISTORY OF THE MOOSE HIDE CAMPAIGN

The Moose Hide Campaign began as a BC-born Indigenous-led movement to engage men and boys in ending violence against women and children. Today, it has grown into a nationwide call to action — one grounded in Indigenous ceremony, healing and responsibility.

LEARN MORE & STAND TOGETHER

We encourage everyone to learn more, participate in events, wear your pin, spread awareness and start conversations. https://moosehidecampaign.ca

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