Tim Hortons targets rivals, tests new dark roast coffee – Globe and Mail
Canada’s largest coffee shop chain Tim Hortons Inc. said on Monday it is offering a new blend of dark roast coffee, in a pilot program aimed at luring customers from its competitors.
Oakville, Ontario-based Tim Hortons is facing a tough fight as rivals like McDonald’s Corp. and Starbucks Corp., known for its stronger dark roast coffees, have rapidly expanded in Canada.
