Generational opportunity’: Industry report eyes expansion of region’s hotel properties – Times Colonist
April 28, 2026
The ambitious goal to build up to 20 new hotels would address a decline in rooms and keep the region competitive globally, says chief executive of Destination Greater Victoria.
The ambitious goal to build up to 20 new hotels and add 2,000 new rooms to the region over the next decade is gaining momentum with municipalities, First Nations and developers, says the chief executive of Destination Greater Victoria.
Paul Nursey said that as new residential builds wane and the price of land stabilizes, the hotel space is emerging as a “generational opportunity” to address a 25% decline in rooms since 2016 and refresh the hotel landscape to remain competitive in the global tourism industry.
