De-Colonizing Reality TV: The Gift – A New Series Filmed in Alberta Looks to Empower Creatives – CJWE
May 12, 2026
The Gift is a new reality series filmed in the luxurious Azuridge Estate in Priddis, Alberta, and features 12 up-and-coming creatively gifted contestants, all vying for a $100,000 gift, from matron of the arts Therese “Tag” Goulet, AKA The Sugar Mama. Tag has provided funding for hundreds of creators worldwide, like indie filmmakers, visual artists and musicians.
An Indigenous person, she quotes Métis leader, Louis Riel, “My people will sleep for one hundred years, but when they awake, it will be the artists who give them their spirit back.” She says, “After overcoming hardship, I absolutely love working with the next generations of Creatives who have helped me regain my spirit.”
